Locking It Up: Trademark Tips and Traps for the General Practitioner
Trademarks are among the most valuable assets owned by companies that focus on individual consumers – from breweries to start-up app developers. Trademarks protect brands and can be found in the form of words (COCA COLA), symbols (Nike’s swoosh), and slogans (SHAVE TIME. SHAVE MONEY owned by Dollar Shave Club).
Trademark owners have two major goals: “defensive” and “offensive.” The “defensive” goal is to ensure a company can fend off allegations of trademark infringement and can continue to use the brands in which it has invested. The “offensive” goal is ensuring that the trademark owner can stop other companies from using brand names that are confusingly similar to the trademark owner’s brands.
If a trademark owner’s business is successful...read the entire article on NH Bar News.